Holly Health secures £ 1.4m seed investment from investors including Kima Ventures – UK technology investment news

  • A £ 1.4 million grant will support Holly Health’s work for sustainable behavior change and healthy aging
  • 80% of adults over the age of 65 have at least one chronic condition and 68% have two or more, which could be managed or prevented with a behavioral change
  • Chronic conditions represent £ 7 for every £ 10 of health and social expenditure in the NHS
  • The UK Research and Innovation (UKRI) the funded project will support 6,000 seniors through Holly Health’s digital health coach, helping older people to manage and improve their health and well-being

[LONDON, Friday 1st July 2022] Holy Health, the first evidence-based digital health coach for sustainable behavior change, announces today a £ 1.4 million grant. The investment funding was reinforced by a £ 540,000 award from UKRI for the Healthy Aging Challengeleading a new collaboration with UK Lewisham and Southwark Age (AUKLS) help improve the physical and mental health of people between the ages of 50 and 70 by slowing the onset of chronic diseases with digital health tools.

The total of £ 1.4 million raised, supported by investors including Kima VenturesDr. Fiona Pathiraja, founder of Crista Galli VenturesPaul Forster, Ed Cooke and Silicon Valley-based Very Serious Ventures – will enable Holly Health to customize their digital health coach to support healthy aging, in co-design with members of the public, as well as supporting the expansion of the existing service, which is currently being implemented through UK primary care practices.

Launched in August 2021 by former leader of Deliveroo, Facebook, Microsoft and Aldi Operations, Grace Gimson, and neuroscientist and software engineer Dr. Claire Wu, Holly Health was created to support permanent lifestyle change among populations, including the minimization and prevention of chronic conditions such as heart disease, diabetes and stress.

A digital solution for healthy aging

Over 80% of adults over the age of 65 have a chronic condition, which impacts quality of life, increases the risk of other diseases, and costs billions of health services. Behavioral changes such as increased regular physical activity have been shown to help people manage or prevent chronic conditions; however, older adults often find it difficult to initiate and maintain lifestyle changes, particularly without access to ongoing personalized motivation and support. The digital health coach will be optimized to support change in the behavior of seniors at home and in the community, improving access to personalized support and long-term health outcomes.

During the 18-month project, 6,000 seniors will see the digital health coach integrated into Age UK Lewisham and Southwark’s network of groups, classes, events and care services. If successful, the project has the potential to adapt to the Age UK national network of over 1 million seniors and be more widely adopted by public and private health professionals.

Working together with the existing health care pathways of the NHS and local authorities, the project aims to:

  • It increases physical activity and improves mental health in people between the ages of 50 and 70
  • Improve cardiovascular health and musculoskeletal problems
  • Reduce and slow the onset of chronic conditions such as heart disease and diabetes
  • Minimize loneliness by increasing confidence and self-motivation

Grace Gimson, CEO and co-founder of Holly Health comments: “We are over the moon to partner with Age UK Lewisham and Southwark. We know our digital health coach helps people make lasting changes to their health and well-being, but this project will provide us with the information to develop a version of the app that best meets the needs of seniors. I know we will be able to show how important digital health tools are in supporting community health. By catalyzing the adoption of these technologies at the population level, we are able to help more people feel better as they get older. “

Ross Diamond, CEO of AUKLS comments: “Age UK Lewisham and Southwark exist to improve the lives of older people by working towards a future where all people are valued, safe and empowered to make choices about their lives.

We strongly believe that working with Holly Health to develop a health behavior change coaching app tailored for use by older people will help us achieve this, especially promoting health and wellbeing, by helping us to provide tools that can enable older people to positively manage their health and well-being. We believe Holly Health can support lasting change in healthy behaviors and encourage better community involvement, and we look forward to the results of the planned trials. ”

Paul Forster, one of the first angel investors at the company said, “Holly Health’s digital health coach for behavior change has tremendous potential to provide large-scale physical and mental health support across all demographics and communities. I’m delighted to support them on their journey and can’t wait to see the impact. “

To find out more about Holly Health, please visit:

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Notes to editors:

For further information please contact: Belle Taylor | [email protected]

  • Grace Gimson, CEO of Holly Health, is available for comment. Please email Belle Taylor to arrange

About Holly Health

Founded in 2020, Holly Health is a startup that helps people transform their health intentions into clear daily actions, for psychophysical well-being. The service is a fully digital and personalized health coach, scalable at the population level.

Holly Health was launched internationally for consumers in the summer of 2021. Holly Health’s vision is to build work and living environments where people are active, creative, unrestricted and unstressed. By 2025, the company expects to support 5 million people in establishing and maintaining new healthy habits.

The Holly app adapts to every person, with main focus areas of:

  • Find helpful coping mechanisms for stress and anxiety, such as time outdoors, physical activity, and social connection
  • Rebuild a more flexible relationship with food, with less emotional eating and drinking.
  • Keeping people moving despite our sedentary lifestyle
  • Optimize sleep behaviors, for more daily energy, which affects exercise, nutrition and everything in between.

UK Research and Innovation Information (UKRI)

Great challenges require great thinkers, those who can unlock the answers and deepen our understanding of the important issues of our time. Our work encompasses everything from the physical, biological and social sciences, to innovation, engineering, medicine, the environment, and the cultural impact of the arts and humanities. In all of these areas, our role is to bring together the people who can innovate and change the world for the better. We partner with the government to invest over £ 8 billion a year in research and innovation, partnering with academia and industry to make the impossible possible. Through the UK’s nine leading academic and industrial funding councils, we create knowledge with impact.

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Holly Health secures £ 1.4m seed investment from investors including Kima Ventures – UK technology investment news

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