Apples fast growing enterprise market share generating an extension of the product support services ecosystem. One company is about to enter the Apple device management space recently Hexnode. I spent some time with company founder and CEO Apu Pavithran to see this part of the world through his eyes.
What will the workplace look like in the future?
As we work through the pandemic, we hear a lot about the new workplace. But no one still knows what it will be. We know expectations have changed and employees have proven that remote work can be productive, although many managers do they have problems with this move.
How does Pavithran see the future of work?
Looking at it through the lens of device management, it focuses on the need for cloud-native device management systems. “We can safely say that almost all applications will be fully switched to a cloud-based or hybrid solution over the next few years,” he says.
This will also create challenges in handling multi-cloud deployments, putting customer-led pressure on vendors to create solutions that play nicely with others, ”says Pavithran. “As well as easing the burden on IT administrators, there are many other benefits to application integration. Organizations can establish integration that updates their infrastructure and enables agile business operations by combining and streamlining data and workflows between different software applications.
“The growing convergence between existing solutions has led to new cybersecurity ideas such as SASE.”
The Hexnode boss also sees the new workplace as a smart workplace. “From medical to automotive to cybersecurity and e-commerce, AI has a strong impact on almost every industry,” he said, predicting that this will continue and accelerate.
Apple is growing in the enterprise
Pavithran certainly sees growth in Apple and Mac market share. Windows was the de facto OS enterprise 10 years ago. Today, the Apple revival This means that millions of Macs, iPhones and iPads are in use in every industry. The feedback is that when offering such an option, TCO spending falls, productivity increases, and employee loyalty grows.
“Apple has played a critical role in turning the MDM industry into the present day,” Pavithran says. “The device management APIs introduced by Apple with iOS 4 in 2010 introduced many new capabilities… For example, through Apple Device Manager or Apple School Manager, MDMs can put any organization – owned Apple device on board their fleet. The new user registration capability has even been launched so that MDMs can better manage the devices in their arsenal.
“The capabilities released by Apple to support device management functionalities have enabled vendors like us to securely manage personally and corporately owned Apple devices. Apple’s Hexnode has grown significantly in the enterprise. ”
[Also read: How Apple improved enterprise deployments at WWDC]
Workplace digital transformation
Along with the move to adopt different platforms and practices, the way work works is also changing.
Accelerated by the pandemic, this digital transformation means new challenges and opportunities to keep business leaders up at night.
“It is true that digitizing the various work processes, procedures and operations will bring significant benefits in the form of increased productivity, faster delivery, reduced costs and so on. Unfortunately, the advent of new technologies and solutions requires changes to the traditional methods of operation. Employees, IT administrators and managers will have to learn new techniques again to keep up. Fortunately, improvisation is one of the greatest benefits for our loved ones, and as new challenges arise, so do we make new solutions. ”
These include MDM APIs provided by Apple, including its recently registered user capability to help with endpoint management solutions such as unified endpoint management (UEM) or mobile device management (MDM) to protect user privacy through personal data and corporate separation.
“I do not see hybrid work coming to an end any time soon. However, successful maintenance of a remote environment creates many difficulties for device management and data security, ”he says.
That’s why the MDM market is emerging so fast.
“UEMs are part of the next generation architecture even as a zero trust. One of the principles of zero trust is that you do not trust the user or the device. Basically, people need to verify that they are what they claim to be, and devices need to verify that they are who they claim to be. UEMs are one class of solutions that allow administrators to add this visibility to their remote devices while providing added security. ”
How MDM works with Apple devices
Apple uses Apple Managed IDs to authenticate user enrollment. Controlled and created by enterprise admins in Apple School Manager or Apple Business Manager, Managed Apple IDs are different from regular Apple IDs. They typically handle things like your email, manage data storage and app delivery, and are likely to add endpoint security systems. It is now possible to host both personal and managed Apple IDs on a single device, using a container.
Container means that the individual’s personal data is kept separate – you can even access your personal iCloud store – striking a balance between security and privacy for both company and employee.
UEM / MDM systems provide administrators with complex visibility and management of all devices, but this can compromise user privacy if a container is not in place.
The difference between Apple and Android user registration
Externally, the enrollment of both Apple users and the working profile of Android aims to ensure corporate resources while respecting employee privacy, Pavithran says.
“The implementation is similar, because the two systems create separate virtual containers for work apps and data,” he explains.
On Android, however, the virtual container appears in the user interface as a separate folder or part of the app drawer, which means that different versions of the same application can be operated with different accounts.
“Unfortunately, since Android only sets a framework for this feature, the scope and capabilities of Android’s working profile vary according to the device manufacturer.”
It works a little differently on Apple, he said, describing it as a “smarter” approach.
The space is unique (enterprise) in the engine and is less visible.
This means that instead of creating parallel applications for personal and work use, “The same application can create a personal profile with a regular Apple ID and a working profile with a Managed Apple ID.”
Pavithran seems relatively confident that Apple will continue to expand enterprise support it interferes with its system. “As Apple increasingly expands its APIs to third-party vendors, the resulting synergy will certainly help secure future enterprise operations,” he said.
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Hexnode CEO of Apple in the enterprise and workplace transformation
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