Hard pivot to drive 100% growth on the Kadence SaaS platform


The founder of a technology company founded in the UK expects it to grow by 100% this year following a “difficult pivot” from hardware to software.

Dan Bladen founded Chargifi in 2013 after he and his wife Jessica constantly ran out of power for their devices as they traveled the world. Its Internet of Things platform offered wireless charging for devices such as smartphones and drones in workplaces and public places.

Immediately after moving his family and company headquarters to Silicon Valley, the COVID-19 pandemic and the global move to work from home wiped out his revenues, leading to some tough decisions and a pivot that gave birth. to its current software-as-a-service platform.

You can read the full story of the pivot at the TechBlast link below.

We moved to the United States, so COVID threatened to destroy my business

Renamed Kadence in October 2021, the new solution helps manage people and spaces for companies looking to get the most out of hybrid work.

“We essentially transformed a hardware company into a SaaS company during the pandemic – our revenue went to zero and we now have over 200 customers,” Bladen tells BusinessCloud. “I expect us to grow by over 100% this year.”

Bladen has high hopes for the app, which was developed following a new $ 4.5 million fund injection led by London VC Hambro Perks.

Huge hybrid opportunity

“My belief is that there are three workplace apps that every employee has on their phone: email, a messaging app, and Teams. There will be a fourth: for hybrid work management. We think it’s a great opportunity ”, he explains.

“Using our app, you can see when your team will be heading to the workplace; their schedules and where they are seated; the different services available; and book a specific space in any office.

“If I’m in a suburban setting, I might want to book my parking there as well. I can confirm the reservation and share it on Slack, Teams or via email with any of my colleagues. “

Bladen says Kadence’s competitors focus on visitor management, booking rooms, and booking desks, rather than the “network of relationships” essential to any high-performance business.

“Hybrid cracking is all about cracking pace – we aim to help people pick a pace for themselves, their families, and even their colleagues. We feel like we’re building an operating system for the hybrid, ”she explains.

“If I know when my product team will arrive, I can draw up a flight plan for them; if I am part of the marketing team, I can register with the product manager to contact the base the week before a key product launch.

“Some customers have gone from one desk per person to 0.6 seats per person. And so they need these rhythms, these cadences also to manage the capacity now “.

Global team

In addition to the Bay Area of ​​California, Kadence has teams in London, Belfast and Salt Lake City, as well as remote employees. As such, he is one of the first to adopt his own app.

“Our global team meets maybe once a week, sometimes twice a week, to figure out what to do, and then we leave and essentially do the work. It’s just super productive, ”says Bladen.

“The office is gone. The platform for work is now your work week – whatever your work week, that time is the platform, not where it is done.

“The office, therefore, is on the toolkit level, the ‘how’ level, not the ‘where’ level. And so you go to the office for a particular type of work: collaboration, cohesion, culture, whiteboard, quick decisions, onboarding, training “.

How we performed our major US launch

Hard pivot to drive 100% growth on the Kadence SaaS platform

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