Greenpixie fights “the escalation of the digital carbon crisis”


A London-based company measuring and trying to reduce digital carbon emissions raised £ 250,000.

Greenpixie’s flagship product, Cloud NetZero, reduces the impact of carbon emissions on cloud computing at source. The company describes a “growing digital carbon crisis”, which accounts for 4% of global emissions.

Cloud NetZero integrates with cloud providers such as AWS (Amazon Web Services), Google Cloud, and Microsoft Azure, unlocking transparency and actionable data on cloud emissions across organizations.

A beta version is complete, with a waiting list of over 150 companies.

The investment round was led by Ascension along with the participation of several major angelic investors, including Christian Arno and Ross Johnson.

“So far, no one has taken responsibility for the incredible environmental impact of cloud computing,” said CEO John Ridd, who co-founded the company with Will Tinney in 2021.

“At Greenpixie we see Cloud NetZero as a rare business opportunity that can deliver the investment and productivity gains of scalable software, with an equally scalable positive impact on the planet, so that we can bring sustainability to the digital world.”

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Nico Albanese, Ascension’s investment manager, said: “Greenpixie has demonstrated the power an innovative idea can have when it comes to taking a step forward in tackling the climate crisis.

“We are extremely excited about what the team has in store – definitely one to look out for.”

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Greenpixie fights “the escalation of the digital carbon crisis”

Source link Greenpixie fights “the escalation of the digital carbon crisis”

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