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Greedy Disneyland is targeting wealthier families, so it sets prices for its most loyal customers

Disney has shrunk its “magic” since the beginning of the pandemic, but has loyal customer prices by targeting wealthy families with $ 800 hotel rooms and $ 100 sandwiches at theme parks. Has been accused of deciding.

Traveling to Disneyland and Walt Disney World was once the pinnacle of summer for middle-class American families, but it’s too expensive for the average American to spend more than $ 6,000 on a family vacation for four people. I retreated my family.

Despite the pandemic-related restrictions squeezing some of the magic out of experience, it comes with a high price tag.

Fireworks exhibits, shows and parades of iconic characters have disappeared due to social distance, and the first fireworks are back on July 4th.

Still, costs continue to rise at the cost of lowering prices to make up for disappointment.

Once a popular vacation spot for middle-class American families, Disneyland is becoming more and more affordable, new research shows.

Dominique King of San Diego, Abigail Power and Harrison Power of Modesto, CA will walk the road on April 30, 2021 at Disneyland Resort listening to the sights and sounds of Main Street USA.

Dominique King of San Diego, Abigail Power and Harrison Power of Modesto, CA will walk the road on April 30, 2021 at Disneyland Resort listening to the sights and sounds of Main Street USA.

last year, Business insider Holidays at Disney World are reported to cost more than $ 6,000 for a family of four, but the average annual salary for Americans was $ 68,703, or $ 5,725 each month.

However, the average American spends about $ 5,100 a month on housing, transportation, food, utilities, and other living expenses.

And Disney prices are only rising as the company targets wealthier customers.

The· The Wall Street Journal Disney World reports that it has raised ticket prices at about twice the inflation rate of the 2010s to compete with Universal Studios, which opened the Wizarding World of Harry Potter in 2016.

“Disney doesn’t like to lose. Not only does Disney don’t like to compete,” theme park insider founder Robert Niles told Business Insider. “Disney wants to dominate the competition.”

In February, Disney CEO Bob Chapek said the company had a “more aggressive” financial strategy “especially at Disneyland.”

Since reopening in April, Disneyland is currently focusing on premium add-ons. Business Insider reports a $ 60 fee to get a better score on the new Spider-Man Ride and a $ 100 oversized sandwich in the new Pimtest Kitchen. The new Avengers Campus has consistently seen a four-hour wait since it first opened on June 4.

Well, a recent survey Business insider More than half of the 1,086 respondents with and without children found that vacations at Disney were “generally” too expensive to justify their trip.

Also, another 32% of participants with children say they want to go to Disney’s facilities, but they can’t afford it.

Of the approximately 18% who said they would like to go, those with an income of $ 175,000 or less seem to want to take a vacation, and those with an income of more than $ 150,000 seem to be least likely to take a vacation. I can afford it.

A $ 60 add-on to Webslingers Ride at Disneyland's new Avengers Campus (pictured) gives ride fans a higher score

A $ 60 add-on to Webslingers Ride at Disneyland’s new Avengers Campus (pictured) gives ride fans a higher score

The new PymTest Kitchen oversized sandwich costs $ 100

Disney’s Grand Californian Hotel Rooms Can Cost Up to $ 800

The survey did not distinguish between Disney World and Disneyland vacations, San Francisco Gate Holidays at Disneyland are reportedly more expensive.

The cheapest room available on the night of July, one of the busiest months at theme parks, is $ 163 for Disney’s All-Star movie, but the same night, the cheapest room at Disneyland Resort Hotel is at Disney Paradise. It’s $ 463. Pier Hotel.

Hotels usually cost around $ 500 at a standard resort, while Disney’s Grand Californian Hotel costs around $ 800 for a standard room.

Disneyland ticket prices are technically cheaper than Disney World, $ 104 for $ 109, but since the park was reopened, Disneyland tickets at that price have not been available and will not be offered until August 30th. Hmm.

Disneyland’s most expensive ticket, the Daily Park Hopper, costs $ 209 per person, and Disney World costs $ 201 per person.

On June 17, @ SelevantSoul tweeted that Disneyland tickets were expensive before the pandemic, but now they are insanely expensive.

And the poet Jasmine replied to Disneyland’s tweet on June 14th: “Sadly, your magic is too expensive for many people, including children.”

“Their prices, which are magically expensive, have skyrocketed,” another tweeted.

“Unfortunately, Disneyland is just for the rich and celebrities.”

Another chime:’Why should Disneyland & Universal Studios be so expensive? I really want to go. ”

Some people took them to Twitter to express their frustration at a high price

Some people took them to Twitter to express their frustration at a high price

The Jasmine poet replied to Disneyland's tweet that it was

The Jasmine poet replied to Disneyland’s tweet that it was “too expensive for many.”

Greedy Disneyland is targeting wealthier families, so it sets prices for its most loyal customers

Source link Greedy Disneyland is targeting wealthier families, so it sets prices for its most loyal customers

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