Tech

Google has examined the dominance of online advertising in the face of competition

The UK competition watchdog team is launching an investigation into Alphabet ‘s flagship technology giant, Google’s flagship, allegedly unjustly dominated market in online advertising.

This will be the second most recent audit by the Competition and Markets Authority (CMA) of Google advertising.

The CMA will investigate Google’s service for buying and selling advertising slots online. The CMA said that Google owns the largest service provider in all areas of online advertising, including the sale of online advertising space and ad servers that determine what advertising is being displayed.

“We are concerned that Google may be using its position in ad-technology to harm its own services to its competitors, customers and ultimately consumers,” said CMA chief executive Andrea Coscelli.

“It is vital that we continue to scrutinize the behavior of emerging technology firms over our lives and ensure the best outcomes for people and businesses across the UK.”

A Google spokesperson said: “We will continue to work with the CMA to answer their queries and share details about how our systems work.

“Advertising tools from Google and many competitors help websites and apps fund their content – and help businesses of all sizes effectively reach their customers.”

The spokesman added: “Google Tools alone has supported some £ 55bn in economic activity for more than 700,000 UK businesses – and when publishers choose to use our advertising services, they retain most of the revenue.”

If a CMA explorer determines that Google is violating competition law, the regulator will advance the investigation, which could result in a fine of up to 10% of Google’s global turnover.

The UK government is keen to expand its powers regulators to control Big Tech. The Digital Markets Unit (DMU) was set up last year with the aim of keeping the largest technology firms under control.

While the DMU, ​​which currently operates on a non – statutory basis from a MMF, does not have the regulatory powers to carry out its original resolution, it was mentioned that it was granted additional powers as part of The Queen ‘s Speech earlier this month.



Google has examined the dominance of online advertising in the face of competition

Source link Google has examined the dominance of online advertising in the face of competition

Back to top button