Florence Staffing secures £ 28.5m investment in Serie B led by Axa Venture Partners – UK technology investment news

LONDON – June 1stst2022: Florencethe UK-based social care technology innovator, announced that it has raised $ 35 million (£ 28.5 million) through a Series B funding round. Florence will use the investment for the product expansion to support care in the UK and several international markets and to expand their services beyond aged care.

The Series B round was led by Axa Venture Partners with the participation of Roo Capital and existing supporters SEEK Investments.

“We believe everyone should have the care and dignity they deserve,” said Dr. Charles Armitage, co-founder of Florence.

“We see this funding as an investment in solving the problems our broken system faces on a daily basis, which have a disproportionate impact on the most vulnerable people in our society.

With a broader scope, we are confident we can help revolutionize care at a faster rate than ever. “

The free Florence app connects nurses with open shifts, eliminating agency intermediaries so shifts are taken directly with the right temporary staff. The app also provides care organizations with intuitive rotation and e-learning tools.

To date, 100,000 e-learners, 90,000 health workers and over 2,000 welfare organizations have joined Florence. With 11% of the staff both in the NHS and in social assistance permanently leaving the sector in 2021, the need for better ways to keep skilled people in the profession is more urgent than ever.

“There is a global shortage of healthcare professionals and personnel management is very outdated compared to other sectors,” said Imran Akram, general partner of Axa Venture Partners.

“Florence is facing these problems head on and we are really impressed with what the team has done to date. Above all, we are thrilled to participate in the implementation of their ambitious service plans in the future ”.

Having quintupled revenue in 2021-22 and a successful launch in Northern Ireland, Florence now serves more than a quarter of social assistance in the UK and operates in 99% of the country.

Florence will use this funding round to obtain further product innovation and open up to new markets. With the rise of digital services a key point of government levy of £ 500 million to nurture the talent of adult welfare, the expansion of Florence comes at a pivotal time to help the sector grow.

“Making sure our nurses and care providers are equipped with the knowledge, skills and support they need for their role is essential to providing quality care and remains at the heart of our mission in Florence,” said Dan Blake. co-founder of Florence.

“With this additional funding, we can continue to develop our services while providing the opportunity for more nurses and care providers to join us as we continue our journey to make care exceptional.”


About Florence

Florence is an innovative technology company for social assistance. Its free app connects nurses, carers and support workers with shifts and e-learning, while organizations are provided with a full suite of powerful workforce management tools.

Florence, which raised a total of $ 50 million (£ 35.5 million), was launched in 2017 by NHS physician Charles Armitage and former British Army officer Dan Blake in response to the crisis of the nursing staff. The company has a mission to bridge the gap in healthcare workers and make exceptional care for all. Florence works with 100,000 e-learning, 90,000 workers and over 2000 organizations. Find out more about Florence on

For more information, please [email protected]

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Florence Staffing secures £ 28.5m investment in Serie B led by Axa Venture Partners – UK technology investment news

Source link Florence Staffing secures £ 28.5m investment in Serie B led by Axa Venture Partners – UK technology investment news

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