Wunder to drive a revolution in social and giving
wound launching today on the crowdfunding platform, Seedrs, to the highest ever pre – launch valuation at £ 25 million. The UK start-up aims to revolutionize the way we use social, with the launch of the first fully verified social platform for cohesion.
Wunder launches with enormous ambitions to harness the power of social as a force for good. The app is the first social media platform to launch out of the UK that is hugely popular giving and making a difference. It will highlight great projects, charities and causes around the world, as well as the individuals and brands that are helping people and our planet.
The app will enable partner charities and brands to showcase campaigns to an accepted, active Gen Z audience and early Millennium users. For these partner firms, Wunder will deliver key behavioral insights to ensure the best campaign progress and results. For users, it will encourage the discovery of a global ecological, social and purpose – driven project and the opportunity to be part of a like – minded positive community.
Wunder Founder and CEO Jay Boisvert said “Wunder launches with a laser focus on harnessing the power of social power as a force for good. Our aim is to restore social life, around positivity and inclusion, and unite conscious communities for incredible global causes – making it easier than ever to support them – all in a fun immersive environment ” .
Good News for Social and Giving
Consumers have higher expectations of how they expect brands to behave. It has never been more important for businesses to act responsibly in the interests of society and the ecology. Today, there are object – oriented consumers who align with brands that demonstrate a real commitment to making a difference. More than ever, ‘authenticity’ is measured by the tangible positive impact they have on the causes they support.
However, many charities do not have the necessary funds and technology to seamlessly connect with their online audience and communicate positive results to donors. Often, the public is unaware of how and where their contributions have made a difference. As a result, there is a growing sense of disconnect among this audience.
This is especially true for Gen Z consumers who have grown up as ‘digital natives’ and are in favor of platforms where they can influence, comment and be heard. There is a tangible move towards more realistic and interrelated content, as social affairs return to basics.
Wunder will address this shift in consumer expectations and help innovate social media and the procurement sector in three main ways:
- Positive slash and fun – All projects, charities, causes and organic user content featured on Wunder will have a positive ‘good news’ attitude, with an emphasis on user involvement and progress as well as successful project outcomes. In this way, Wunder will provide an exciting social space that will empower users and encourage interaction.
- 50% of all advertising revenue is shared with users – In addition, Wunder will encourage user activity by giving them ‘Wunder Coins’, which will receive funding of 50% of advertising revenue. Users can donate the in-app currency (with real-world value) for the causes and projects they care about. They can buy coins or earn them by interacting with advertisers’ branded content.
In this way, Wunder supports deeper user involvement in the donation process by enabling them to play a key role in campaign development and results and by providing full visibility into the efforts and success of the Wunder community. By rewarding users for supporting the causes they love, Wunder will breathe new life into giving and make it more inclusive, valuable and fun for all.
Scott Manson, Chief Executive of Wunder, said: “Wunder is a groundbreaking social media offering that will break down the barriers to ‘giving’ and ‘give’ a ‘charity’ and resume around values of fun, community and inspiration.”
He added, “Our powerful, active community will deliver strong tangible results to brand partners and charities, and enable them to engage with an receiving audience in positive, demonstrable and meaningful ways.”
Nick Ede, Charity Campaigner and Brand Adviser, said: “Wunder is a great story for charities and partner brands. For the first time, young people who spend most of their time on social media will have immediate access to an empowered community that loves to get involved with local and global causes. Their activity on the platform will provide quick feedback on campaign content for the brands and charities involved.
He added, “This will be a change to the charity campaign, which will enable brands to quickly measure, adjust and reach the full potential of outreach activities.”
Wunder launches on Seedrs for eight weeks at 2nd June, 2022, with the aim of raising £ 1 million in funding. Seedrs’ investment capital will be used to power Wunder’s rapid growth for 2022/23, with ongoing R & D around its proprietary technology platform, accelerating its user acquisition strategy and rapidly expanding its Brand and Charity Partners team at its London headquarters and global headquarters. purposes.
Wunder Beta Launch
Wunder is inviting UK investors to participate in shaping the first iteration of the platform in its Beta launch in early May. Please email túrewunder@wunderworld.io for more information.
FIRST UK SOCIAL PLATFORM IN PRESENTATION TO MAKE ARRANGEMENTS IN FOSTERING THE HIGHEST PRELIMINARY VALUE OF £ 25 MILLION ON A SEAL –
Source link FIRST UK SOCIAL PLATFORM IN PRESENTATION TO MAKE ARRANGEMENTS IN FOSTERING THE HIGHEST PRELIMINARY VALUE OF £ 25 MILLION ON A SEAL –