Fika: London-based mental fitness platform co-founded by cancer survivors raises £ 1.2 million

Based in London FikaThe platform, which aims to promote “mental fitness,” has raised £ 1.2 million to develop a model as a proactive mental wellness tool for businesses and their employees. The funding was led by Rising Stars and was attended by a syndicate of 10 UK and US-based angel investors, including Biogen’s board member Brian Posner and NCFE CEO David Gallagher.

Why Fika is different

The Employee Assistance Program (EAP) market is congested and increased awareness of mental health has created several mental health and welfare platforms. However, Fika takes a different approach.

Traditional EAP programs focus on recovery. In practice, employees use them only after suffering from adverse events. The result of this is enormous. Co-founder Nick Bennett told UKTN that it meant that many people did not receive the support they needed. “The EAP system is in place for that and is bottoming out. On average, we only get 8-10% utilization,” he said. As a result, poor mental health comes at a huge business cost. Instead, Fika’s mission is to give “mental fitness” the same level of consciousness as “physical fitness.”

Bennett can quickly see the difference with an image search. “A search for physical health reveals that the people in the park are smiling and happy, but with mental health, you can get an overview of your skills and words like” depression. ” You get an image, “he explained.

Fika aims to promote mental health as a positive and proactive activity for everyone.

Fika’s offer

Fika offers a mental health-based training platform that can be integrated with your company’s existing training programs. Therefore, shortly after a staff referral, staff are taught and taught how to care for their mental health in the same way they are encouraged and encouraged.

Gareth Fryer, another co-founder of Fika, points out a significant discrepancy between physical and mental health at work. “For decades we have trained people how to lift boxes. Why don’t we train people how to manage their mental load?”

The concept is simple. Instead of waiting for problems to materialize, employees can be taught how to monitor and maintain mental health. Whether it’s a graduate suffering from fraudulent syndrome on the first day or a veteran employee at risk of burnout due to years of pressure and deadlines.

This year, Fika has hired more than 70 new clients, including retailer DFS, and is working with them to investigate the positive impact of Fika. DFS has implemented Fika throughout the organization and used daily training to improve mental resilience among staff and, when needed, created individual channels to assist staff. The trail has been very successful and has a high level of staff support and an early positive impact.

Practical origin

Both Bennett and Flyer participated in the project with relevant living experiences. Bennett recognized the importance of mental fitness training and education when his lifelong friends killed him.

Apart from the sadness he suffered, he was also left with a question. “It was a difficult time trying to figure out what I made a mistake and what went wrong with the system. There was a point that I might have changed something,” he recalls. bottom. “And that was the beginning of my journey to understand mental health and realize that I was missing out on the fitness element of mental health.”

The flyer experience came after being diagnosed with two cancers in his life. The first time I was in college and the second time since I started Fika, I realized that the big difference between the two lies in mental health. “The second was the worst, but my mental health improved and I was able to deal with it well.

Benefit all employees

The platform is for everyone. The flyer explains: “We’re targeting 80% of people who don’t know they need it. We’re not educated about mental health. The only way to fix it is to do formal training. Fika was deliberately launched in the education sector, allowing us to demonstrate a evidence-based approach in real-world applications.

And the practical side is important. With thousands of self-help and mental health books participating in platforms like Headspace and Calm, the difficulty is that most people simply don’t use them.

“There are about 100 positive psychological techniques you can use to manage your well-being,” says Flyer. “The problem is not that they don’t exist, but that no one uses them. We created a short 5-minute exercise framework that allows people to train and understand their skills. Did.”

Success depends on convenience. When everyone has access to those courses in their pockets, they can benefit from them. This is a system that Flyers and Bennett want to take mental fitness for granted and to be valued and understood as physical fitness.

Fika: London-based mental fitness platform co-founded by cancer survivors raises £ 1.2 million

Source link Fika: London-based mental fitness platform co-founded by cancer survivors raises £ 1.2 million

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