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Fast-growing agency mmadigital makes two key hires

LegalTechAppointments

Specialists in customer acquisition for the legal sector mmadigital has appointed two product development experts to expand and strengthen its data, digital and technology capabilities.

Craig Beardwood joins as product head and Tom Fletcher as product UX designer and will work alongside Erin Short, chief product officer of mmadigital.

Beardwood previously worked in the professional services and technology industries, including roles at Slater & Gordon and WorkNest.

An experienced project manager and business analyst, Beardwood’s duties will include managing the internal CRM system.

He said: “I was looking for an opportunity to leverage my expertise in the legal and technology sectors, so I was immediately drawn to the proposal from mmadigital.

“The company’s growth has been tremendous and I look forward to driving our product advancements to create value and resilience.”

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Tom Fletcher is a user-centric designer with over 13 years of experience in UX, UI, graphics, web and product design.

With previous roles in some innovative technology companies such as accessplanit, CANDDi and Kompli-Global, he will oversee the redesign of the portal interface and its navigation architecture and the improvement of the overall usability.

Adds Fletcher: “mmadigital is on track to transform some of its operations and I am thrilled to be part of a team that is leading the way at a time of such rapid change and growth.”

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Erin Short said, “Both Craig and Tom will play an essential role in improving our digital systems and technologies to ensure we have the right infrastructure in place to better serve our people and customers in the future.”

The company was founded 10 years ago by Dez Derry as a digital marketing agency for UK law firms.

In 2017 he transformed mmadigital into a customer acquisition business using technology and that’s when growth really took off.

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Fast-growing agency mmadigital makes two key hires

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