- As the UK heads into the peak holiday season, many consumers are facing the EU roaming charges bill for the first time
- Additional costs are eroding customer loyalty, as new research commissioned by Lyca Mobile shows that roaming charges are causing almost half (44%) of customers to question whether they should switch supplier as crisis hits household budget living expenses.
New research commissioned by Lyca Mobile – the world’s largest mobile virtual network operator (MVNO) – reveals that changes to roaming charges are a serious issue for UK mobile phone users, prompting people to vote with their feet and consider ditching their current provider looking for a better deal.
Almost half (44%) of those surveyed said they question whether they should switch providers if roaming charges are brought back, and more than a third (36%) said roaming tariffs are free offered by alternative providers outside the UK’s Big Four operators. would encourage them to transfer.
The situation is made worse by widespread confusion about roaming charges, with more than half (51%) of UK mobile contract customers saying they do not know if their provider has reintroduced roaming charges and only four in ten (39%) feeling confident that they understand. how much they will pay for roaming in the EU.
Fees leave consumers out of pocket
As people across the UK face rising inflation and rising energy bills, consumers are looking for value to keep home costs as low as possible. Almost two thirds (65%) of respondents cited the current cost of living crisis as the economic factor that makes them more likely to reconsider their phone contract. As roaming charges can add more than £100 to the cost of a two-week holiday for a family of four in Europe, phone bills are becoming more and more important, pushing up unnecessary costs for holidaymakers.
Lyca Mobile is one of the only operators not to reintroduce EU roaming charges, helping to reduce costs for UK customers as the crisis cuts the cost of living.
Lyca Mobile chairman Allirajah Subaskaran says: “With rising inflation and rising bills, roaming charges when traveling in the EU are yet another blow to people looking forward to a well-deserved summer holiday abroad. At Lyca Mobile we have not re-introduced roaming charges, which has enabled us to maintain attractive price points for customers. From our heritage as a low-cost international calling network, we know how important it is to be able to connect with family and friends – wherever you are. This should not be the preserve of the few, which is why we are proud to provide great value offers with inclusive roaming in the EU.”
Data costs are changing holiday habits
Rising costs and roaming charges are having a real impact on how tourists plan to use their phones in the EU. In an effort to cut costs, consumers are looking to limit the amount of data used while on holiday, with over 2 in 5 (43%) planning to rely on WiFi only, and 11 planning to % to avoid going off the grid altogether. charges.
Some consumers are planning to go even further to avoid costs, with 19% of people considering buying local SIM cards to receive charges abroad. This is a significant change for many, with 75% saying they had never bought local SIM cards before.
Lyca Mobile chairman Allirajah Subaskaran continues: “As tourists seek to avoid unwanted charges this summer, it is clear that the reintroduction of roaming charges is having an impact on operators. As travel resumes at the same time as the cost of living crisis begins to worsen, roaming charges are a big issue for consumers. But they can, and will, take action as consumers look for better value from their mobile phone provider.”
Latest Lyca Mobile SIM only mobile plans:
- National Plus – for new SIM customers, £10.00/30 days. Includes 15GB of data, unlimited UK minutes and texts, 100 international minutes and EU roaming.
- UK Super Extra Plan – for new SIM customers, £15.00/30 days. Includes 30GB of data, unlimited UK minutes and texts, 100 international minutes and EU roaming.
- UK Mega Plus Plan – for new SIM customers, £20.00/30 days. Includes 100GB data, unlimited UK minutes and texts, 100 international minutes and EU roaming.
New Lyca Mobile customers get a 50% discount on these plans for the first three months.
EU roaming charges prompt nearly half of consumers to consider switching providers to cut living costs –
Source link EU roaming charges prompt nearly half of consumers to consider switching providers to cut living costs –