Beverage giants have been warned not to claim that “alcoholic water” is a healthy or diet option as a “hard selzer” sales boom in the UK following its popularity in the United States.
- These “hard selzer” enthusiasm came from the United States to British supermarkets
- The brand has created its own version designed to appeal to women
- But Watchdog is concerned that businesses are trying to make health, wellness, and diet claims.
These “hardselzer” epidemics come from US and UK beverage brands, and supermarkets have created their own versions designed to appeal to women (file photo).
Drink giants have been warned not to take advantage of the “alcoholic water” boom by suggesting that it is a healthy or dietary option.
These “hard selzer” epidemics come from US and British beverage brands, and supermarkets have created their own versions designed to appeal to women.
However, Watchdog is concerned that companies are trying to make health, wellness, and diet claims about drinks.Drinks are usually with carbonated water alcohol At 4-6 percent.
And health experts are worried that they might look like soft drinks.
Dr. Richard Piper, Chief Executive Officer of Campaign Group Alcohol Change UK, said:
“These products can look particularly attractive to underage drinkers, and products containing alcohol need clearer and more prominent health warnings to protect and notify us all. Further proof of that.
“Advertising rules stipulate that alcoholic beverages cannot be offered as a healthy option or claim weight management.”
The Advertising Standards Authority (ASA) issued guidance to manufacturers after supporting some hardselzer marketing complaints.
It said:’Hardselzer has taken off this year and beverage makers are stacking up to give us a unique twist.
“Hardselzard drink ads are often associated with modern, conscious consumers who care about what they put into their body.
“Therefore, marketers need to be especially careful not to make unauthorized health or nutrition claims about Hardselzer or mislead about the amount of alcohol they contain.”
Earlier this year, ASA upheld complaints about several products, including a drink called Whisp.
The website described it as “refreshing, low-calorie, light-alcohol sparkling water.” It was “the perfect accomplice to a balanced lifestyle.”
However, Watchdog is concerned that companies are trying to make health, wellness, and diet claims about drinks. Drinks are usually a mixture of carbonated water and 4 to 6 percent alcohol.Photo: White Claw, which accounts for more than half of Hardselzer’s sales in the United States, was launched in the United Kingdom.
A company called High-Water has been criticized by ASA for selling hard selzer because it has less than 100 calories per can.
Posting to social media for one brand called DRTY was banned because it had health and diet hashtags such as # lowcalorie, # nosugardiet, # zerosugar, # keto, # ketodiet, # carbfree, # nocarbs. ..
BrewDog was accused by ASA after using marketing to mock the fact that its product, Clean & Press Hard Seltzer, was not officially allowed to be described as healthy.
On Instagram, it says: ‘Clean & Press has only 90 calories per can and is free of carbs, sugar and small amounts of alcohol, but this is not a healthy beverage. If you’re looking for a healthy drink, don’t drink Clean & Press.
Drink giants are warned not to claim that “alcoholic water” is a healthy or diet option
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