Designers are important. Their work in our company is no less valuable than, for example, the work of strategists or analysts. Sometimes one comes across the opinion that the work of designers on a project to create a brand is certainly necessary, but not so important. Many people think that it is not so difficult, having mastered tools that are not very difficult to learn and simply following the terms of reference, to create, for example, a logo. But we fundamentally disagree with this.
You cannot do without this profession in modern business. If you are making your own product, then it should be beautifully designed. If you need to attract an audience on Instagram, then you need an aesthetic account. In this case, you will not be able to spend money and buy real Instagram followers. This is a big plus for keeping your budget.
Designers are an equally important and integral part of the team. It is they who are called upon not only to correctly and efficiently package the object of development, but also to find the correct expression of the main idea, to emphasize the main thing and hide unnecessary things.
It depends on them how accurately the symbol will convey all the meanings that were laid in it in the previous stages, how much they will be understood by a specific audience and how they will be perceived by it. In addition, if we are talking about account design, then this is very important because it allows bloggers not to buy Instagram followers. The audience loves beautiful content.
Designers create the graphic language in which the newly created brand will communicate. Their professionalism, experience, courage and imagination determines whether the company will catch and convey the necessary messages. The coolest and most advanced ideas of strategists can bury low-quality design, and a competent specialist is able to lift even an absolutely ordinary business to great heights.
The authors of articles on similar topics often emphasize that a brand is primarily a working tool, like a mechanism. How the designer decorates this mechanism and places the controls will determine whether the tool will be able to do its job effectively. But for this you need to think about the user, about those marketers and their departments who will then work with all this.
You have noticed that even such a seemingly simple and insignificant tool as a ballpoint pen due to its structure, convenience, thickness, weight, etc. can have a significant impact not only on the handwriting, but also on the process of writing the text as a whole, and the text itself can change significantly, both for the better and for the worse. The same thing happens with the company.
A good designer is the one who understands that his personal vision and creative ambitions should fade into the background, and the foreground should be a product that will solve the client’s problems. It is necessary not only to reflect your vision, but to take into account the laid down ideas of the strategists, who, for their part, did a tremendous job and formed the ideological and psychological platform of the brand’s personality.