Delivering Your Broadcasting Service

Starting your network used to be much more complex than it is today. Nowadays, virtually anyone can start their own broadcasting service on a moderate budget. Once you’ve managed to find a niche and create content, you might ask yourself how you can deliver it to your audience. If you planned to start a VOD service, the best way to do this is through an OTT platform. Let’s take a look at what it is and the steps you’ll need to broadcast through them.

What is OTT Delivery?

OTT delivery is short for “Over-the-Top” delivery. This means delivering content directly from your service to your customers without having to deal with an intermediary. An over-the-top service uses the internet and the internet only to deliver the content, so there’s no need for a box, cable, or satellite connection. People can connect to your service from wherever they are whenever they are. If you’re using the right video player, people will be able to watch your content from their TVs, laptops, mobiles, or desktop seamlessly.

Some examples of OTT platforms that use over-the-top delivery include Hulu, Netflix, and Prime Video. However, while it is often used for entertainment, this is not the only way OTT can be used. You have companies that use these services as a repository for training material, for instance. It’s also growing in the education sector.

Now let’s take a look at the exact steps needed to build your platform.

Choose an OVP Service

The first thing you have to do is find an online video platform, or OVP. This is where you will be storing your content for delivery. Next, you have to look for a video CMS to organise your content. Also, make sure that you transcode it so that it’s available in multiple formats.

Find an OTT Service

Know that you will need to work with OTT broadcast services to deliver the content to your audience. If you’re looking for a reputable service, RedBee Media is a great option. They’ve helped people launch broadcasting services for years and have worked in virtually every field. They will not only allow your viewers to access your content, but they have one of the lowest latency rates in the business, meaning that the playback quality of the video will be on a par with some of the biggest services out there. Working with a service like this also makes monetising your service easier.

Speaking of monetisation, you have multiple options. Some people may want to go strictly for ads, whereas others may want to work as a subscription service or go for pay-per-view. This is something you’ll need to analyse carefully to see which model would work the best with your type of content and audience.

Create a Custom Video App

Another thing you might want to do is have a custom video player created for you. This is because you may want to be able to embed videos on websites or allow people to embed videos themselves. You also have to make sure that security is a priority.

Security features will be very important to make sure that people cannot access content without paying. Security is also what will allow or block people from embedding video on certain sites. You don’t want to have to play cat and mouse to find out who is using your content and where, and you have to make sure that you limit access to it at the source.

As you can see, starting your broadcasting service isn’t as complicated as many imagine. However, while starting one is easy, starting a successful one is a different story, so make sure that you start with solid research.

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