The RetailTech platform Loyalize will raise £ 250,000 in the pre-seed round.
The White Label Engagement Platform will use this money to invest in new talent and increase attention to payments when retailers reopen after the blockade.
London April 13, 2021 – Swear allegianceIs a leading white label engagement platform that combines payments and loyalty into a single transaction, boosting platform development and raising £ 250,000 in pre-seed funding for a larger seed round later this year. I procured it.
Backed by fund investor SFC Capital, the round adds members to the development team and builds new platform capabilities to add more value to the overall proposal, along with additional donations from new and existing angels. can. , Focuses on open banking and payments.
Loyalize was founded in 2019 by David John with the goal of revolutionizing the way payments and loyalty fit into the retail ecosystem. Previously, customers had to scan a plastic loyalty card or digital code to gain added value before making a payment, but with Loyalize, customers have a payment card or bank account with an existing loyalty program.
The white label platform, integrated via a single API, tracks and aggregates data across connected cards and accounts, providing customers with a frictionless loyalty and payment experience. For retailers, platform technology combines speed, data accuracy, and data transparency to provide a real-time omni-channel view of customer transactions and buying behavior, segmented and targeted offers. And allow you to create campaigns.
The end of this funding round has come at a critical time for UK retailers. The sector aims to reopen after a turbulent year. Loyalize continues to innovate its solutions by adding a variety of payment capabilities and will leverage the momentum of successful pre-seed to build for a larger seed round later this year.
David commented on the salary increase:
“Closing this pre-seed round is an important milestone for us, especially during the pandemic. This will step up our development efforts and plan for the rest of the year. It means you can start working on exciting projects. Loyalty, and certainly payments, is now a very vibrant space and is experiencing huge levels of growth. Over the next few months. We look forward to developing many suggestions. ”
Loyalize is a white label engagement platform that combines payments and loyalty into a single transaction. The platform provides valuable insights for retailers to improve their customer engagement strategies by streamlining their loyalty experience, creating a more rewarding customer journey through a single API integration.
Loyalize Secures £ 250,000 Preseed Investment from SFC Capital – UK Tech Investment News
Source link Loyalize Secures £ 250,000 Preseed Investment from SFC Capital – UK Tech Investment News