Car dealers warn that failure to maintain Covid measures in showrooms can lead to loss of habit
- Half of buyers said they would avoid showrooms without the Covid protocol
- About 55% want social distance, mask requirements, disinfection stations
- The report comes from new car sales falling to their lowest levels in 20 years.
- The number of new models registered in September was the lowest since 1998.
Car dealers are warned that if they want to keep attracting customers through the door, they need to continue pandemic protection in the showroom.
More than half of car buyers on the market say they would avoid dealers without effective hygiene protocols such as social distance guidelines, mask requirements, and adequate hand sanitizer stations.
What Car that conducted the survey? Said dealers need to recognize “the importance of ensuring customers are safe and comfortable in the showroom,” especially as new motor sales are heavily impacted by underdelivery.
Keep Covid’s Measures According to Car Buyers: A new poll of drivers found that more than half visit the motor showroom only if they have the coronavirus protocol.
The car title surveyed a panel of 1,533 drivers currently looking for new cars.
Fifty-five percent were found to avoid showrooms that had their coronavirus protection removed.
When and what car? When asked the same question first in July, 63% said they would avoid unrestricted showroom visits, suggesting that retailers still need to maintain the protocol.
The findings also highlight discrepancies between actual dealer standards and customer wishes.
Of those who visited the showroom in the last four weeks, 44% said they were asked to wear a mask, but 68% said dealers would continue to require staff and customers to wear face masks. I want it.
What car? We also asked when customers wanted to lift the restrictions. 43% said only if the government confirmed that Covid was no longer an issue, and 17% hoped that all restrictions would be lifted by the end of the year.
Only 11% said they wanted to lift the limit soon.
What car? A survey of 1,533 drivers currently looking for new cars found that 55% were avoiding showrooms that had their coronavirus protection removed.
Of those who visited the showroom last month, 44% were required to wear a mask. Polls show that 68% of car buyers want dealers to continue to require staff and customers to wear face masks.
What Car? Steve Huntingford, editor of the slide, said dealers need to do everything they can to satisfy visitors with new car registrations for slides.
Although no longer enforced by law, government guidelines allow businesses and venues to continue to require customers to wear masks to stay socially distant and reduce the chance of Covid infection. ..
What Car? Steve Huntingford, editor of, said dealers need to do everything they can to satisfy their visitors at this time of the year.
“As the weather gets colder and we spend more time indoors, the latest research highlights the importance of ensuring that our customers are safe and comfortable in the showroom,” he said.
“Retailers shouldn’t relax their attitude towards Covid’s restrictions yet, because the majority of buyers still want to see them enforced on their visit.”
Only 11% of the panels surveyed said they wanted the restrictions to be lifted soon.
New car sales fell to the lowest level seen in September since 1998. The driving force behind the decline in vehicle registrations is the lack of availability of models due to production restrictions due to a shortage of semiconductor computer chips.
What Car? The warning came a few days after officially announced figures revealed that September sales (usually one of the two biggest months of the calendar for car dealers) were the lowest for more than 20 years. increase.
New car sales in the same month were 215,312 units, a decrease of more than one-third compared to last year, the Automobile Manufacturers Association confirmed.
Since 1998, before the introduction of the current two-plate system (one in March and one in September), September sales were the lowest.
The decline in sales in recent months is mainly due to a shortage of semiconductor computer chips limiting production.
Some automakers have been forced to suspend production at motor plants, saying that backorders for new models can delay delivery by more than a year.
Car dealers can lose habits if they don’t maintain Covid measures
Source link Car dealers can lose habits if they don’t maintain Covid measures