The growing popularity of global streamers such as Netflix, Amazon Prime Video and Disney Plus has forced the UK’s public broadcasters (PSBs) to face existential threats.
This was the comprehensive theme of the Virtual Deloitte and Enders Media and Telecom Conference, featuring top brass in the country’s technology, media and telecom sectors.These are included BBC Director Tim Davy, ITV CEO Carolyn McCall, Channel 4 Alex Mahon, Chief Executive Officer, and Maria Kyriacou, President of ViacomCBS Networks UK and Australia, which operates terrestrial broadcasters. Channel 5..
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Before the pandemic, the UK creative industries had grown tremendously, but are now facing a “crisis”. “This is a great British success story and we need to refuel. [investment].. “We need to describe this sector as a” enlightening fusion of the private and public “and fight and protect it,” Davy said.
“The government is actively working on this, which is a situation where public broadcasters can have a proper standout in the new environment,” said Davie. “It’s important. It protects the creative work of the locals.”
McCall said PSB needs a fair competition for it to work. The urgent need for the government to change the PSB’s framework is “because this is a contract with a broadcaster that provides public goods and will be dramatically eroded. [of] We’ve all seen the blazing pace of digital change, “McCall said.
McCall said the PSB operates under the Telecommunications Act of 2003, a law that requires a “fundamental update.” “There was a digital online revolution, but we still have an analog regulatory framework for the media,” she outlined.
“If you’ve learned anything from a pandemic, it’s that people appreciate the programs PSB offers. An important part of the government’s” Better Reconstruction “agenda continues to contribute to the UK’s public interest. Creating a new PSB system framework that can help support the creative economy that creates opportunities. ” McCall.
Other PSBs also sang local songs. According to Mahon, a Channel 4 survey found viewers to be more sensitive to their experiences and lives. PSB said, “Help us see the UK and the world from the inside of the UK, share what we are familiar with through new lenses and enjoy what we see, as opposed to the exports we see from the outside. But that we can never be involved, “Mahon said.
Similarly, Kyriacou talks about the increase in Channel 5 viewership achieved “through a wide range of predominantly fact-based shows by British storytellers that reflect all of Britain’s diversity and the lives of the whole country.” did.
Davie is a big Netflix fan and reiterated the cultural importance of British content. “For global giants, regionalization is more likely to mean Asia Pacific vs Europe than London vs Glasgow,” said Simon Pitts, CEO of PSBS TV in Scotland.
In a conference panel focused on UK production, Sky Studios Chief Content Officer Jane Millichip talked about the depth of UK talent and praised local soaps and serials as a fertile training venue. Wayne Garvie, President of International Production at Sony Pictures Television, has a perfect ecosystem in the UK and is a popular award like “The Crown” produced by Sony-backed Left Bank Pictures for streamers. He said there is a show with a history. But even Garvey warned that “the essential elements of public broadcasting cannot be lost.”
BritBox CEO Reemah Sakaan described the BBC Studios and ITV-backed streamers targeting British enthusiasts as “a synonym for quality, a sanctuary for very different styles and different tone production styles,” and a repository. Elegance, humor and wisdom.
Banijay Group CEO Marco Bassetti described the UK’s PSB as an ecosystem engine, a great place to create new formats and IPs and find new talent.
The fact remains that the UK PSB has limited resources individually compared to the wealth available to streamers. Davie offered a solution — unity. The BBC director says PSB will compete for the same audience during the golden time, but will meet together, using BritBox and the digital platforms Freesat and Freeview as examples.
“It’s very important that we work together,” Davie said. “The truth is that we have always come together to create something of true value. We need to work together and create scales together in a new world.
“In areas like platforms, we have to think about the future of open platforms. And finally, I think we are standing together in areas like prominence. As a community, as a culture, as a UK. , We have a question about what kind of media market we want, and we have always made those choices, “Davie said.
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British broadcaster talks about survival in the face of global streamers
SourceBritish broadcaster talks about survival in the face of global streamers