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Britain urges food makers and farmers to target the Asian middle class

The UK government has launched a campaign to promote post-Brexit food and beverage exports and has urged food manufacturers and farmers to target the Asian middle class.

International Trade Minister Liz Truss said on Tuesday that trade dynamics such as rising meat prices in Asia and the desire for US imported beef should be used, and the government advised to do so, as in the UK. He added that he would provide guidance and master classes. Reduce new trade agreements.

“By the end of the last decade, 66% of the world’s middle-class consumers are expected to be found in Asia. They are hungry for the highest quality food and drink,” Truss said.

“Our farmers need access to new markets around the world, but we need to remove the barriers that prevent them,” she added.

The Open Doors campaign is backed by the National Farmers’ Union, the largest agricultural industry association, and the Food and Drink Federation, an industry association. But other trade statistics show that food is …

Britain urges food makers and farmers to target the Asian middle class

Source link Britain urges food makers and farmers to target the Asian middle class

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