London, 21 April 2022 – Pergola steel raised £ 200,000 in a preliminary funding round to bring its digital identity citadel to customers. Developed following a £ 100,000 InnovateUK grant, the platform provides a secure and efficient way to share personal data and interact with services while maintaining control. This round will allow Arbor Steel to increase revenues as the product is launched on the market today, starting with clients of professional and financial services firms for personal use or as a member of a charity, board of directors or trust. A key service for individuals or SMBs, starting at £ 8.33 per month, Arbor Steel offers personal online security for less than the price of a Spotify subscription.
Founder and CEO Edward Goodchild, a serial entrepreneur, wealth consultant and trustee of the UK Cyber Security Council, started the business after years of frustrating customers when they shared personal information to verify their identity, often through and – unencrypted and insecure emails. With our post-Covid digital lives requiring regular sharing of personal data almost daily, Goodchild has recognized the need for a solution that restores energy to people, allowing them to control how their data is stored and used. Arbor Steel was developed in collaboration with the digital product development agency Orckid as one of Goodchild’s many problem-oriented business ventures he built through his own Zendt Adventure study ..
The platform combines the best technologies for identity verification and authentication, secure messaging and data storage into one easy-to-use platform from which they can manage workflows online or on a mobile device. Individuals, NEDs, government bodies, and charities can be freed from complicated onboarding and customer engagement processes while being protected from attacks against their most sensitive data. This also benefits institutions that routinely require access to their clients’ personal information, such as financial advisors, healthcare professionals, accountants and lawyers, allowing for quick entry in minutes rather than months and secure, ongoing interactions.
Edward Goodchild, founder and CEO of Arbor Steel commented: “Anyone who has been asked for identity documents when dealing with professionals and companies must share sensitive information.
“Whether you rent an apartment, sell a house, write a will, apply for a loan, make a personal investment or have been an administrator, you need to securely communicate and share sensitive personal data. Email is high-risk and low-security, but it’s the current default option. Customers rightly ask for more and therefore should.
“Arbor Steel is designed to reverse this disrupted process, providing everyone with a convenient and secure platform from which to maintain authority and control over their sensitive data while doing things efficiently. In an always-on digital world, no one can leave their privacy to chance, so stay safe online with your secure digital citadel. “
Peter Wade, a financial services consultant, said: “Arbor Steel is an innovative solution that brings much-needed efficiency directly to those tired of relying on large institutions to improve their systems. This service-independent platform offers customers security, digital process control, and an increased ability to interact with their service providers from an owned location. It’s the kind of sensible innovation that’s so simple it surprises me no one else has done it. “
About Arbor Steel
Arbor Steel offers the ultimate digital identity citadel, allowing you to operate securely online. The platform combines the best technologies for identity verification and authentication, secure messaging and data storage into one easy-to-use platform. For less than the price of a Spotify subscription, Arbor Steel offers you a safe and efficient way to share personal data and interact more efficiently with financial institutions, whether you are applying for a mortgage, investment or apartment, while maintaining complete control over how your information is used. The company was created by founder and CEO Edward Goodchild through the Zendht Venture Studio. Visit www.arborsteel.com
Arbor Steel Secures £ 200k Pre-Seed Investment – UK Technology Investment News
Source link Arbor Steel Secures £ 200k Pre-Seed Investment – UK Technology Investment News