Apple’s latest controversy: App Store Expanded Advertising

Depending on how you look at it, Apple could be increasing the ways developers can directly connect with customers through its App Store – or building its own business at the expense of others.

What Apple is doing

Apple has had its own advertising business ever since Apple’s then CEO, Steve Jobs, we were introduced to iAds in 2010. The scale of that offering has always been limited to the Apple platform, but the service has arguably failed, with the technology living on in the form of ad slots in Apple News and the App Store.

Apple’s App Store currently hosts only two ad slots, one in the search tab and the other in Search results. You can tell when you’re seeing an ad by the blue shadow behind the graphic and a little blue badge that says “ad” – it’s hard to mistake these ads for content.

Apple now plans to add more advertising slots to the App Store:

  • One new slot will appear on the second series of Today for his store.
  • Another may appear at the bottom of the App Store app list under the “You Can Too” banner.

What Apple says about the ads

Apple says search ads provide opportunities for developers of all sizes to grow their business. “Like our other advertising offerings, these new ad placements are based on the same foundation – they will only contain content from the apps’ approved App Store product pages and adhere to the same strict privacy standards,” the company said in its statement to 9to5Mac.

Apple says developers will likely use these slots to reach customers searching through specific ad categories, though they won’t be able to target specific competing apps.

Copyright © 2022 IDG Communications, Inc.

Apple’s latest controversy: App Store Expanded Advertising

Source link Apple’s latest controversy: App Store Expanded Advertising

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