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Apple, the transition to renewable energy, and why it matters

Apple usually makes good decisions. To decide to pivot for services and subscriptions it means that those two revenue buckets generated about 40% of its gross revenue after expenses in the last quarter. But that’s not the only smart decision the company has made of late; the decision to transition its entire business to renewable energy is just as far-fetched.

Here’s why that’s important.

Services = Servers + electricity

Apple services live in the cloud. And because they’re cloud-based, they use energy – a lot of it. Now, I have glimpsed though the the company’s environmental reports and I’m not 100% clear how much energy those services use. But it is not discontinuous.

At the same time, the company has been using 100% renewable electricity in offices, retail stores, and data centers since 2018, and now it attempt to switch suppliers to renewable sources.

That’s not just green-washing, you know. It is a necessary step that every business must take, because the cold truths (especially in the context of war in Ukraine) are that energy:

What is going on now

I West London, the proliferation of data centers means that developers cannot build new properties because the grid is operating at full capacity. In Wstelijk Havengebied in the Amsterdam region, no new businesses can be set up due to the energy demands of a 100MW data center being built there.

Copyright © 2022 IDG Communications, Inc.



Apple, the transition to renewable energy, and why it matters

Source link Apple, the transition to renewable energy, and why it matters

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