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Apple says it’s time to run your BIMI business

Apple will put another barrier against successful phishing attacks in iOS 16, iPadOS 16, and macOS Venturawhich will display the official company logo to help recipients genuinely identify fake emails.

Brand Indicators for Message Recognition

Apple’s upcoming operating systems will support Message Recognition Brand Indicators (BIMI). This is a specification that will allow the use of brand-controlled logos within emails and will be a way of letting recipients know that an email is actually coming from the company concerned. Google It has supported BIMI since 2021.

BIMI requires companies to authenticate their email using DMARC. Described in more detail by the IETF in a March 2015 documentDMARC helps email administrators prevent hackers and other attackers from spoofing their organization and domain.

The feature will not provide complete peace of mind.

  • Not all companies will be certified (but if you want to start using the system at your company, the BIMI website good place to start).
  • Many smaller companies are unlikely to receive certification, and the system itself may be abused over time – the people who carry out these attacks are always inventive.
  • This feature also requires email client support, which will not be apparent until Apple launches the next iterations of its operating systems.

What BIMI provides

But what BIMI offers is a visual way to build trust when receiving a message, helping us protect ourselves from phishing and redemption by making it much more challenging for criminals to personalize brand names in emails.

That’s important in the plural sense – we have all experienced attempts at malware infection embedded in emails purporting to come from major brands.

Copyright © 2022 IDG Communications, Inc.



Apple says it’s time to run your BIMI business

Source link Apple says it’s time to run your BIMI business

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