Tech

AI-powered marketing platform Growth Intelligence raises £1.5m

Digital marketing platform Growth Intelligence has secured £1.5m from new UK tech fund Shard Credit Partners.

Specializing in digital campaigns for B2B marketers, Growth Intelligence uses an AI platform to help clients target their respective markets.

The platform stores marketing data and combines the successes and failures of previous campaigns to determine the best course of action. It provides customized AI services to each company based on the analysis of the client’s digital footprint.

Companies that have worked with Growth Intelligence include American Express, Vodaphone, and Western Union.

“Growth Intelligence’s goal is to solidify its position as the only platform offering account-based marketing at scale across the US and UK,” said Growth Intelligence CEO Tom Gatten.

“The opportunity for businesses to acquire new customers digitally is growing post-covid, but most marketing leaders are struggling to confidently define their ICP and their total addressable market, resulting in high digital ad spend , slow growth and low conversions.”

The company said it will use the latest funding round to invest in its commercial team and further develop its proprietary technology.

The funding round is Shard Credit Partners’ third investment UK technology venture debt fund. The fund is specifically aimed at British start-ups working in fintech and B2B software as a service (SaaS).

“[Shard Credit Partners] There is a strong pipeline of opportunities and we expect the pace of deployment to continue through the summer months, supporting positive fundraising momentum as we approach the close of the subsequent fund for the remainder of 2022,” a said Alistair Brown, chief executive of Shard Credit Partners.

Information Growth previously raised £1.7m i VC round soon led by 24Haymarket, with participation from MMC Ventures in 2019. The start-up has also been supported by the Tech Nation support programme.



AI-powered marketing platform Growth Intelligence raises £1.5m

Source link AI-powered marketing platform Growth Intelligence raises £1.5m

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