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Abby Chatfield reveals how much influencers actually earn

Abby Chatfield reveals how much influencers REALLY earn – and it’s not dependent on how many followers they have

Abby Chatfield revealed the surprising truth about how much your favorite influencers really earn.

The former bachelor star revealed on Wednesday that influencers with large followings don’t necessarily make the big bucks.

“Prices for influencers usually change based on impressions or profile, not just followers,” the 27-year-old explained during an Instagram Q&A.

Abby Chatfield (pictured) revealed the surprising truth about how much your favorite influencers really earn

“It really varies from person to person and it’s kind of what the influencer wants to charge, not what you’re offering them, and also alignment,” she continued.

“Like, if you have Steph Claire Smith promoting your activewear brand, that would do a lot better than someone with even double the followers who’s a… I don’t know… a comedian, right?”

Abby, who boasts 410,000 Instagram followers, has also set an example with her own recent campaign with Canesten, an antifungal cream used to treat thrush.

The former Bachelor star, 27, revealed on Wednesday that influencers with large followings don't necessarily make the big bucks

The former Bachelor star, 27, revealed on Wednesday that influencers with large followings don’t necessarily make the big bucks

She explained that an influencer with a niche audience—for example, a fitness influencer—is more valuable to a brand than someone with a larger audience with a more general interest.

She explained that an influencer with a niche audience—for example, a fitness influencer—is more valuable to a brand than someone with a larger audience with a more general interest.

Abby said it was her wish discusses vaginal health with her followers, which made her the perfect influencer to promote Canesten.

“There’s not a lot of people with the following that I have in Australia, who are also in the mainstream media, who are going to want to talk about thrush over and over again, you know?” she explained.

“And I also have to give media interviews all the time. So I have to feel comfortable talking about thrush on TV Week or whatever to get that brand deal. So I was kind of the only person who really put all these Venn diagrams together.

Abby, who has 410,000 followers on Instagram, is running a Canesten thrush cream campaign not just because of her popularity, but because she wants to talk about vaginal health

Abby, who has 410,000 followers on Instagram, is running a Canesten thrush cream campaign not just because of her popularity, but because she wants to talk about vaginal health

Abby is one of Australia's most in-demand influencers and media personalities

Abby is one of Australia’s most in-demand influencers and media personalities

Abby is one of Australia’s most in-demand influencers and media personalities.

She hosts a popular radio show and podcast, has endless lucrative endorsement deals on Instagram, and will soon make her debut as a judge on The Masked Singer.

Her recent campaign with sex toy brand Vush was so profitable that she used the proceeds to buy a $1.45 million house in Byron Bay last year.

She hosts a popular radio show and podcast, has endless lucrative Instagram endorsement deals, and will soon make her debut as a judge on The Masked Singer

She hosts a popular radio show and podcast, has endless lucrative Instagram endorsement deals, and will soon make her debut as a judge on The Masked Singer

“I bought a house! Alone!’ she wrote on Instagram at the time, before teasingly adding: “Turns out being a talentless, lazy, ugly, instant, cheating villain with no job or personality pays off!”

Abby rose to prominence as the “villain” on Matt Agnew’s 2019 season of The Bachelor.

She went on to appear on Bachelor In Paradise before joining the cast of I’m a Celebrity… Get Me Out of Here!

Her recent campaign with sex toy brand Vush was so profitable that she used the proceeds to buy a $1.45 million house in Byron Bay last year

Her recent campaign with sex toy brand Vush was so profitable that she used the proceeds to buy a $1.45 million house in Byron Bay last year

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Abby Chatfield reveals how much influencers actually earn

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