Let’s headquartered in London’s Let’s This’s fitness events platform, which helps users access current, triathlon, cycling and obstacle experiences, has raised $ 60m (£ 48m).
Craft Ventures and Headline dominated the Tier B round. It also drew capital from Morpheus Ventures and current investors EQT, NFX and Y Combine.
The endurance events platform attracted investment from celebrity sports supporters, including tennis player Serena Williams, sprinter Usain Bolt, long-distance runner Paula Radcliffe and Gmail founder Paul Buchheit.
“I love sport and I have seen the positive impact it can have on people’s lives. However, many people often do not know about sport and its potential benefits, ”said Serena Williams, angel investor, Let’s Do It.
Let’s Do This will use Tier B capital to increase its staff numbers from 85 to 150 employees, expand its expansion in the United States to fund the launch of its Colorado office and for product development.
The platform plans to offer a wide range of fitness events offering in the events and experiences sector.
“Let’s do this break this barrier by allowing people to find new ways to be fit, encourage them to push themselves and provide a sense of community and friendship in the process, regardless of fitness levels,” said Williams.
Serena Williams is no stranger to investing in technology companies, investing through mid-2008 Serena Venture Capital Firm across AI, fintech, gaming and health.
Founded in 2016 by co – founders Alex Rose and Sam Browne, the fitness events platform has more than 5 million global users.
“We live in a world where we spend more time than ever before with our heads in our phones. The growing influence of social media and the Metaverse is a depressing extension of this, and the effect on our health and well-being cannot be ignored, ”said Alex Rose, co-founder and COO of Let’s Do This.
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