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A quarter of car buyers are more likely to buy British to help the UK car industry

A quarter of car buyers want to buy the British to help the car industry after Covid and cut supplies

  • About 25% of buyers “on the market” would buy a British car to help the struggling sector
  • However, every fifth driver surveyed does not know where their current car was built
  • New car production in the UK has now fallen by almost a third compared to the same period last year, data show
  • This is compared to 2021, where there was the lowest level of car production since 1956

Car buyers say they are more likely than ever to buy the British to help the industry recover from the Covid-19 pandemic.

Buyers also feel more inclined to UK-made models, hoping they can get their hands on vehicles faster by getting to the front line as carmakers continue to limit parts production.

However research What Car? identified one serious problem with this good intention, as it was found that one in five drivers surveyed did not know where their current car was built, even one manufactured in British factories.

Car buyers are more willing to go to Britain to help the industry: a quarter of drivers who are now looking for a new model have said they will more often than ever buy a UK-made engine

According to a survey of the consumer publication among 1,141 motorists who are now looking for the next car, a quarter of buyers in the market said they are more likely to buy cars of British brands or cars that they know are made in the country to support domestic industry. engine.

He asked those who are currently browsing manufacturers ’websites and showrooms in search of their next engine.

That’s less than the 45 percent high compared to January 2021, when “What Car?” asked the same question during the third closing, when showrooms were forced to close and sales fell by two-fifths.

The latest industry figures released by the Engine Manufacturers Association show that car production in the UK has fallen by almost a third (31 per cent) compared to the same period last year, falling to its lowest level in more than a decade.

In the first two months of 2022, 130,447 vehicles left the plant’s conveyors in the UK, which is much lower than before the pandemic compared to 191,060 in the same period a year earlier.

To put the numbers into perspective, this year’s production has already fallen compared to the year when the UK had the lowest car production since 1956.

The latest SMMT data shows that only 61,657 engines went off the assembly line in February, compared to 105,008 registered in the same month in 2021.

The latest SMMT data shows that only 61,657 engines went off the assembly line in February, compared to 105,008 registered in the same month in 2021.

Total car production in the UK in the first two months of 2022 fell by almost a third compared to 2021. To put this in perspective, last year was the lowest for British engine production since 1956.

Total car production in the UK in the first two months of 2022 fell by almost a third compared to 2021. To put this in perspective, last year was the lowest for British engine production since 1956.

The semiconductor drought continues to cause serious damage to the sector: the Mini plant in Oxford was forced to shut down for five days in February due to a lack of chips for cars.

Problems with the supply of spare parts have also led to the fact that the conflict in Ukraine has also limited the availability of other components of the car, especially electrical equipment.

While a quarter of shoppers said they were more likely to buy UK, the survey also found that three out of five (61 per cent) respondents felt it was important for shoppers to generally support UK manufacturers and car brands.

The country of origin is important to 43 percent of all buyers surveyed, with one in ten saying it is very important and says it dictates their purchase decision.

When it comes to waiting longer for cars built in the UK or cars of British brands, 46 per cent said they were not against a longer lead time compared to other cars.

The semiconductor drought continues to hit the sector hard, and the Mini plant in Oxford was forced to shut down for five days in February due to a lack of car chips.

The semiconductor drought continues to hit the sector hard, and the Mini plant in Oxford was forced to shut down for five days in February due to a lack of car chips.

For some brands, such as Jaguar Land Rover, the waiting time for individual models exceeds 12 months.

What car? also surveyed whether buyers know where their car is made, with 20 percent of owners unaware of the country of origin of their car.

Commenting on the results of the study, Steve Huntingford, editor of What Car ?, said: “Although the need to support domestic businesses has fallen from the maximum observed in the worst months of Covid, buyers still know that buying them can help manufacturers working in the country.

“This is particularly important for the sector, which employs more than 797,000 people and contributes £ 11.9 billion in value added to the UK economy.”

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A quarter of car buyers are more likely to buy British to help the UK car industry

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