United Kingdom

A new plan to drive the rapid recovery of the Scottish tourism sector

  • UK Government Tourism Recovery Plan to Help Sector Better Recover from Pandemic
  • The plan aims to bring domestic tourism to pre-pandemic levels by 2022 and restore international tourism by 2023-both at least a year earlier than independent forecasts predict.
  • New initiatives to boost tourism include a £ 10m National Lottery Days Out scheme to support attractions and a new rail pass to encourage breaks in the country.

New rail passes and vouchers for popular tourist attractions are at the heart of plans to bring domestic tourism across Scotland and the United Kingdom to pre-pandemic levels by 2022 and international tourism by 2023.

A rail pass for “residents” will be launched later this year, making it easier for domestic tourists to travel around the UK and increasing sustainability. The new pass, sold through VisitBritain, is now built on the success of the BritRail pass, which not only gives international visitors the flexibility to travel around the country, but also offers discounted admission to attractions.

National Lottery will launch a £ 10m voucher scheme this fall to encourage travel beyond the peak summer season. Players will have the opportunity to claim vouchers at tourist attractions throughout the UK between September 2021 and March 2022.

A new focus will be placed on technology and data. The UK Government is investigating how tourism data collected at the border can support the sector and creating a tourism data hub to enable the sector to access robust, accessible and timely data. Consider. The hub can track consumer trends in travel, such as the growth of “active tourism” such as water sports and hiking and booking sustainable tourism experiences. The data collected helps inform policy and marketing while working to improve the visitor experience.

The UK Government plans to develop a sustainable tourism plan later this year to put the UK at the forefront of the global debate on sustainable travel. It considers further measures to reduce the impact of tourism on our environment, while balancing the needs of the community with the economic benefits generated by tourism.

In 2019, Scotland welcomed approximately 3.5 million inbound visitors who spent £ 2.5 billion while here to secure the UK’s position in the world’s top five countries in terms of inbound visitor spending. It was useful.

However, this sector is heavily influenced by the Covid-19 pandemic. £ 19m has been allocated to promote destinations across the UK and a £ 5.5m domestic campaign is already underway.

Over the past year, the UK Government has taken decisive action to protect employment and business in Scotland’s tourism, hospitality and leisure sectors, including layoffs, self-employed income support and VAT reductions.

The plan is also looking ahead to 2022. For the UK, it is a major year to introduce the country on the world stage with three major events. Her Majesty’s Platinum Jubilee, Festival UK 2022, Birmingham 2022 Commonwealth Games promotes the best of Britain at home and abroad. An additional bank vacation for Queen Jubilee will further boost tourism and hospitality.

Nigel Huddleston MP, Minister of Tourism of the United Kingdom, said:

Our wonderful tourism sector is one of our country’s largest assets, making a significant contribution to our economy and providing jobs to all communities. That’s why we’ve provided £ 25 billion in support during the Covid-19 pandemic.

Tourism reconstruction plans are a blueprint for how the sector can recover better from a pandemic, even faster than expected.

This year has been a difficult year for the tourism sector, especially in our city, but I know we are ready to welcome our visitors. We encourage you to rediscover the great tourism offerings of the UK.

The UK Government Minister of Scotland’s Ian Stewart MP said:

Tourism is at the heart of the Scottish economy, so it’s great that this ambitious UK government plan has helped restore the sector.

From vibrant cities to spectacular views, Scotland has a lot to offer to tourists. The launch of the new Rail Pass encourages people across the UK to come and explore our beautiful country, while at the same time giving the tourism and hospitality sector a long-awaited boost.

A new plan to drive the rapid recovery of the Scottish tourism sector

SourceA new plan to drive the rapid recovery of the Scottish tourism sector

Back to top button