A property website is the first port of call for homeowners looking to relocate. It must combine a user-friendly interface with a modern, visually appealing exterior. But as well as looking good, it must also perform to a high standard. A well-designed website is key to building brand awareness and generating leads. Continue reading to find out what exactly you should be looking for the next time you decide to browse a property website.
- An attractive homepage
Potential buyers should be wowed the second they land on your homepage. In order to make a great first impression, there are a number of elements your homepage simply must include. It must clearly list products or services on offer in a recognizable, easy-to-read format. Thispromotescustomer loyalty and increases overall brand awareness. Being able to capture and retain the customer’s attention can be the difference between them simply browsing and fully committing to their property search. According to a recent survey, customers spend less than 15 seconds on a website before deciding to browse elsewhere. With only a matter of seconds to make an impact, your homepage must stand out.
- A filtered search bar
Customers should be able to search for their perfect property with ease. A property website in malaysia or elsewhere can provide a filtered search bar that allows homeowners to search for a new home based on budget, location, and even local transport links. By incorporating this feature, you can increase customer retention and ensure you stay ahead of the competition in today’s swelling property market. This also allows for increased flexibility and gives buyers the option to adjust their search accordingly based on available results. For example, if no suitable properties are available within a set budget, customers can increase or decrease as required until they stumble across a house that matches their criteria.
- A mobile-friendly interface
To survive and thrive in today’s digital landscape, your website must be compatible across several devices.A growing number of people are choosing to browse listings in their local area during their commute to work or whilst out and about. In order for them to land on your site, your website must be mobile-friendly. You can also increase your mobile presence by creating a downloadable app with everything your website has to offer in one handy, recognizable icon. This provides an improved user experience and increases overall engagement. If you are yet to delve into the world of mobile-friendly usability, a website that performs well on a smaller screen would be the best place to start.
- An image gallery
After reading text-heavy property descriptions, buyers want to know exactly what a property looks like inside and out. A stunning, in-depth image gallery could be the difference between a customer clicking away and requesting a viewing. It is important all images accurately reflect the current condition of the property and are updated as necessary. Out-dated or misleading images only wastes the time of everyone involved as disgruntled property seekers back out and landlords must continue the search for a potential tenant. Wide-angle camera lenses are commonly used in real estate photography. They can capture an entire room and are more likely to generate leads than images taken with a standard lens. Wide-angle camera lenses, however, can also deceive the buyer by making a room appear much larger than it actually is. It is important they are only used to enhance the existing appearance of a property and not alter it completely.
- A map and floorplan
As well as a great image gallery, the location and layout of a property should be readily available and easy to find. A floor plan is one of the most effective ways to visualize the flow and dimensions of a house without actually being there in person. By evaluating room measurements ahead of time, potential buyers can determine whether or notthey correspond with images provided as well as if they are likely to accommodate any existing furniture. Buyers are less likely to enquire about a property if the listing does not include a floor plan. The use of maps, and especially Google Maps, in real estate, is growing rapidly. Buyers need to know if a prospective new home is near any local transport links, schools, and green spaces. Maps also allow buyers to search for a property based on a specific geographical area. Some property websites are even tapping into the technological advancements of virtual reality to sell their property. An interactive virtual tour can give the buyer a comprehensive walkthrough of the entire property from the safety and comfort of their own home. This saves time and money by filtering out the potential leads from the time-wasters.
In today’s crowded real estate market, a great property website can make all the difference.