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11 business lessons from iPod father Tony Fadell

On tour to promote his latest book, ‘Take,’ former Apple executive and iPod designer Tony Fadell spoke to the technology CNBC. The chat includes some tidbits for Apple’s history fans, but Fadell also shared some great advice for anyone in enterprise technology.

The following is a brief description of what has been said.

When creating products, think about why

“You have to be able to tell the ‘why’ story,” Fadell said.

When designing new products, it is important that what is done meets the needs of the customer, solves existing problems, or increases what they can do. Not only that, but good product development does not stop there Whatbut extends to the whyexplaining the product and building a story that relates to people’s lives.

Think about how effective “1,000 songs in your pocket” was as an iPod slogan.

Product stories need to be protected

Your customers are shrewd. If you say that a product can achieve something amazing, you better make sure that it meets the demands.

Copyright © 2022 IDG Communications, Inc.



11 business lessons from iPod father Tony Fadell

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